Business Insider goes ’all in on AI‘ and slashes 21% of its workforce

Business Insider CEO Barbara Peng announced a 21% workforce reduction as the company pivots to prioritize AI initiatives. This marks the third round of layoffs in three years, leading to criticism from the media outlet's union, which described the decision as "tone deaf."

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Peng emphasized the need to adapt to the changing media landscape, citing pressures on business models and increased competition. Despite launching several AI-driven products, concerns remain about job displacement and potential trust issues with readers. The shift reflects a broader trend in the industry as companies increasingly embrace AI technologies.