Netflix will show generative AI ads midway through streams in 2026

Netflix plans to introduce generative AI ads midway through streams starting in 2026. This move aims to boost ad revenue as the company tests various ad formats, including interactive mid-roll and pause ads. Since launching its ad-supported subscription tier in November 2022, Netflix has gained 94 million ad subscribers, with many opting for the lower-priced plan.

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The company intends to double its advertising revenue in 2025 and expects the pace of its ad initiatives to accelerate in the coming years.