Actors are expressing horror after realizing the implications of selling their likenesses for use in AI-generated content. Many, like South Korean actor Simon Lee, discovered their images were used in misleading promotions, while British actor Connor Yeates found his face featured in political propaganda without consent.
Legal experts highlight that actors often don’t fully understand the contracts they sign, which can grant companies broad rights to their likeness. Despite recent moves by companies like Synthesia to involve actors in decision-making, protections remain limited, leaving many vulnerable to exploitation.