AI CEO claims ChatGPT is “burning” through a fortune because of Ghibli trend

In late March 2025, a viral trend emerged where users created images of themselves as Studio Ghibli characters using ChatGPT’s image generator. This craze led to a massive demand that overwhelmed OpenAI's resources, prompting CEO Sam Altman to request users to ease off to allow the team some rest.

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Despite the popularity, AI expert Mel Morris highlighted that this trend is costing OpenAI significantly more than it earns, as the current models are inefficient. While companies like Nvidia and Intel benefit from the high demand for GPU resources, OpenAI struggles to turn a profit. Critics, including figures from the anime industry, expressed concern over the ethical implications of using AI for creative works, emphasizing the irreplaceable value of human artistry