AI’s green dilemma: Innovate or exacerbate?

As Artificial Intelligence (AI) transforms industries ranging from healthcare to defense, its environmental impact is finally gaining the attention it deserves. Massive models like GPT-4 are fueled by energy-intensive data centers that consume electricity comparable to entire countries and their size is only increasing. However, AI is not solely the problem; it also holds the potential to be a solution.

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From reducing emissions in traffic systems to optimizing energy grids, AI can actively contribute to combating the very crisis it risks exacerbating. Nevertheless, the key to achieving this is ensuring transparency, regulation, and a design-for-sustainability approach that is integrated into the process rather than added as an afterthough