Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

Hailey Bieber has sold her skincare brand, Rhode, to e.l.f. Beauty for $1 billion. The acquisition marks a significant expansion for e.l.f. as it aims to strengthen its presence in the beauty market.

Rhode, launched in 2022, has gained popularity for its focus on quality and accessibility. The deal highlights the growing trend of celebrity-led brands in the beauty industry and e.l.f.'s strategy to diversify its product offerings.

‍