YouTube’s AI is going to start showing ads at the absolute worst time for viewers

YouTube is set to implement a new AI feature called "Peak Points," which will show ads at the most engaging moments in videos, identified by Google's Gemini AI. This means viewers may encounter ads right after emotionally impactful scenes, disrupting their viewing experience.

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While this approach aims to increase ad revenue for creators, it has sparked concerns among users. YouTube is also introducing a cheaper Lite version of its Premium subscription and testing a couple's plan for shared accounts. The new ad strategy is currently in a pilot phase and will roll out throughout 2025.